Punkland Marketing Guidelines

Game Release Information

Game Release

The user will see the game image and description, ranking, rating reviews, and decide whether to start playing the game. It is essential to show the game's features in the best possible light using game icons and written explanations.
You need to be authenticated through your e-mail address, mobile phone number, account information, etc. before you can launch a game that can be monetized.

Game title

• It should not be too long.

• It should be easy to pronounce and to remember.

• If your game title is inappropriate or offensive it may be removed without warning.
  
  

Game information

• Punkland is an app for people of all ages. Content that is not appropriate for all ages (offensive or adult language) may not be used in nicknames, communities, chatting, game titles, or game information.

Game icons and images

• Sexual or obscene images and videos cannot be used. (These may be rejected at the time of registration.)

• Description

  • (Required) The following information must be included:

    • Descriptive keywords (e.g., RPG, arcade, former, foster, etc.)

  • (Optional) If you include the following, you can show that the game is being actively managed:

    • Most recent update date

    • Notices related to the operation such as event announcements

    • Game video link

      • It can be helpful to show exactly what a game is.

      • We recommend recording with Mobizen or other programs.

Acquire new users

• [Recommended] Influencer Marketing

• Featured Channels

• Youtube

• Twitch

  1. Marketing types: There are three basic types of video marketing, but there may be other types depending on the Influencer.

  2. Live streaming

  3. Uploading recorded video

  4. Streaming + uploading the stream archive afterward

• Example

  • 썩소 TV - Real RPG (160K Views / 1,000 Likes )

  • 김왼팔 - Saint of Heroes (160K Views / 2,400 Likes)
    
    

• [Paid] Google AdWords

• Ad Types

  • Search ads: When a word entered in a google search on a PC, tablet, or smartphone matches a word of your choosing, your game ad will appear at the top of the search results. Get clicks and promote your game.

    • Keywords must be determined and a budget must be set ahead of time.

    • Detailed tracking is available, but expensive.
      
      

  • Display ads: Show your game’s ad banner to google users on PCs, tablets, or smartphones.

    • Images must be prepared and a budget must be set ahead of time.

    • Detailed tracking is available, but expensive.

     

• Video ads: You can post your game video on Youtube and advertise with your video URL.

  • Video production is required.

  • Although genuine users can be targeted, the price is high.
    
    

• App Ads

  • You can advertise with text, images, and video, but only on mobile devices.

  • Adwords ads are the most suitable and easy to implement ads for apps.
    
    

• [Free] Viral Marketing - Community Promotion
  
  

  • Facebook
    Promote by uploading posts to Facebook groups related to the game. Some may have “no promotions” rules, which can lead to your posts being removed, so check carefully before proceeding.

    • Pages

    • Groups
      
      

  • Similar channels: You can do viral marketing on social media with similar features to Facebook

    • Twitter

    • Instagram
      
      

  • Blog Review

    • It is also helpful when famous bloggers recommend or review your game.
      
      

  • Community

    • Recommendations or reviews from game-related sites are also helpful for marketing.
      
      

  • Punkland Community

    • You can promote your game releases and updates to the Punkland community to get users to come back to your game or to attract new users.

Note

• Utilizing UTM: You can create individual UTMs for your marketing activities, such as your channel/community, to track which activity is having the most influence.

• What is a UTM Code? https://buffer.com/library/utm-guide/

• UTM production link: https://ga-dev-tools.appspot.com/campaign-url-builder/